Email Automated Lead Nurture Program

Prospects are visiting your website every day…

What are you doing to keep them engaged
if they are not ready to buy?

* ENGAGE THEM WITH THE SUPER|SIMPLE LEAD NURTURE PROGRAM *

The affordable automated marketing program with a money-back guarantee.

Capture More Leads, Convert More Customers


Super Simple Email Automiation Program Price

Done for You
Quick-Launched – 30 Days or Less
Detailed Performance Reports
90-Day Managed Service
Money-Back Guarantee

The Super | Simple Packaged Service:

Capture Landing Page

• Action-focused design and messaging
• Opt-in form integration
• Mobile-friendly display

5 Nurture Emails

• Highly visual, brand-centric designs
• Custom messaging and Calls to Action
• Mobile-friendly screen display

Automated Email Sequence

• Custom messaging arc
• Integrated sales conversion triggers
• MailChimp account included

90-Day Managed Service

• Activity + insights report
• Ongoing program review and tuning
• Hands-free operation for you

Retargeted Advertising

• All site traffic is tagged for retargeting
• Design and deploy 300×250 display ad
• $100 ad budget included

Why Implement an Automated Lead Nurture Program?

Many visitors to your website may not be ready to buy immediately. In the past, businesses have presented these visitors with the primary option to Buy Now. A lead nurture program provides an opportunity for your customers to automatically receive information that will “warm them up” until they are ready to buy. A good nurture program is built on 2 primary components:

CAPTURE LEADS

Incent a potential customer to provide their contact information (email, name, phone) in exchange for something of value like an informative document or discount.

NURTURE LEADS

Provide those captured leads with a series of timed communications designed to enlighten and encourage, with the goal of converting a lead into a customer.

The Art of a Successful Nurture Program

• Establish ongoing communications that is welcomed

• Educate and enlighten your prospects virtually

• Build the value of your brand over time

• Set-It and Forget-It program minimizes support costs

• Make your marketing list “smarter”

• Present your best across all devices

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Make a Connection

Provide a Lead with a non-committal way to establish a relationship with your brand

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On Their Terms

Prospects can consume product information at their pace and take action when they are ready

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Gather & Learn

Continually gather behavior data that create insights to fine-tune your brand and product messaging

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Not Just Email

Visitors are also tagged for automatic advertising campaigns that will reinforce your message and send them back to your site

Super | Simple is Customized for Your Business:

Our Super | Simple programs all have the same basic structure, but we take time with you to distill the most effective message pattern across the email sequence to get your prospects to convert. Below is an sample sequence with the high-level messaging that might be used for inspiring your leads to become customers.

5 MIN AFTER

1. WELCOME EMAIL

• Thank them for interest
• Set expectations

• Offer unsubscribe
• Provide product overview

1 DAY LATER

2. BUSINESS VALUE PROP

• Establish pain point
• Show empathy

• How your product helps
• Why choose you?

3 DAYS LATER

3. HELPFUL TIPS & TRICKS

• Reinforce pain
• Provide insightful advice

• Imagine owning your product
• Provide industry statistics

7 DAYS LATER

4. SOFT SELL, LEARN MORE

• Suggest actions
• Offer to solve their pain

• Offer free consult / demo
• Provide industry statistics

10 DAYS LATER

5. HARD SELL, LAST CHANCE

• Thank you messaging
• Create urgency

• Strong discount
• Contact a rep info

See it in Action in Your Inbox!

You will receive all 5 demo emails in your inbox over a 30 minute period (we won’t make you wait the full 10 days :-). 

These emails will illustrate the design and message opportunities of each step in the program. Remember, your program will be customized to fit your product or service.

Once complete, we will not contact you again unless you check the contact box in the form above.

Our Designs Look Great on All Devices:

Statistics show a steady increase in the use of mobile technologies in consumer and business markets. Additionally, the negative brand impact consumers report for poor design performance in staggering. Are your communications optimized to display well on Desktop and Mobile? Outlook and Gmail? Our experienced design team knows what it takes to make your brand look the best anywhere, anytime.

56%

Of All Marketing Emails Are Viewed on Mobile Devices

Top 5 Email Clients:

34%
16%
11%
10%
7%

Apple iPhone
Gmail
Apple iPad
Android
Apple Mail

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Your Investment Generates Ongoing Returns

In addition to reduced sales costs and increased conversions, the Super | Simple Lead Nurture program can produce invaluable insights into your consumer’s preferences and behaviors. It also provides a simple yet sophisticated way to test and learn what messages and offers drive conversions.

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Capture More Leads by “Tuning” The Offer

Create compelling “ethical bribe” for Opt-In (something valuable in exchange for lead’s contact information)

Build a Smart Database of Leads & Customers

Implement automated conversion triggers to remove customers from nurturing workflow

Create, Test and Refine Your Story Arc

Establish a story flow that creates knowledge and enthusiasm across email sequence

Speak with Leads Effectively

Understand what messages drive conversion activity and leverage the insights gained


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If you purchase this program, we promise to:

  • Meet with you to discuss and distill your marketing message
  • Develop and deploy a mobile friendly landing page
  • Develop five mobile friendly emails with your messages
  • Develop the retargeting ad
  • Set up the program, email sequence, and retargeting account
  • Launch within 30 days of receiving your program deposit, and
  • Provide 90 days of managed service for the program after launch

You promise to:

  • Be available to meet within 2 business days after the program starts
  • Provide feedback on or approve our program component designs within 2 business days
  • Provide access to your website for implementation or have your staff ready to do so

If you do those things, but we miss a deliverable or deadline from the list above, you can get your money back.

It’s that simple. No fancy legal language required.